B R A N D - P R O M O T I O N

Brand Promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sale and convert them into loyal customer. In the brand promotion, the company focuses on branding and marking the overall image, reputation, and strength of the company. 

  • Advertising
  • Promotion
  • Publicity
  • Event sponsoring
  • Market Survey
  • Data Analysis
  • Project Analysis
  • Live Project
  • SMART Research

I M R SMART @ Brand Prromotion

R – S M A R T @  Brand Promotion Objectives

Brand promotion is to promote product, build image, personality, brand loyalty and conducting promotional activities.

  • To promote advertisement, selling, publicity and sales promotion with brand name.
  • To maintain quality of the products and distribute the products with brand name.
  • To increased customer loyalty to brand or branded products repeatedly.
  • To protect the business firm legal obstacles & get legal recognition and protection.
  • To buildup consumer value and promote the value of  products to the consumers 

R – S M A R T @  Brand Promotion Program Overview

Brand promotion employs a number of different tools and methods to market your brand, highlighting a company’s personality, values and mission. It may not always involve direct promotion of the products or services offered but encourages customers to buy into the brand itself. The brand promotion has 5 primary functions, which is to inform, to persuade, to remind, to add value, and to assist and optimize their brand and products.

Brand promotion is a broader and long-term strategy where the firm makes an effort to build and maintain a brand image along with the trust of the buyers which helps them make their foundation, as a brand, stronger.  While promoting the brand, firms try to connect themselves to the audience by conveying some positive messages about their brand. Brand promotion involves informing, reminding, persuading convincingly and influencing the buyers to drive their purchasing decision in favor of a brand.

  • Personal Selling
  • Public Relations
  • Advertising
  • Sales Promotion
  • Direct Marketing
  • Publicity
  • Content marketing
  • Social media marketing
  • Email marketing
  • Referral marketing
  • Event sponsoring
  • Influencer marketing
  • Promotions
  • Offering refunds
  • Customer loyalty programs


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