B R A N D - P R O M O T I O N

Brand Promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sale and convert them into loyal customer. In the brand promotion, the company focuses on branding and marking the overall image, reputation, and strength of the company. 

  • Advertising
  • Promotion
  • Publicity
  • Event sponsoring
I M R SMART @ Brand Prromotion

I M R SMART Research @  Brand Promotion

Brand promotion employs a number of different tools and methods to market your brand, highlighting a company’s personality, values and mission. It may not always involve direct promotion of the products or services offered but encourages customers to buy into the brand itself. The brand promotion has 5 primary functions, which is to inform, to persuade, to remind, to add value, and to assist and optimize their brand and products.

  • To promote advertisement, selling, publicity and sales promotion with brand name.
  • To maintain quality of the products and distribute the products with brand name.
  • To increased customer loyalty to brand or branded products repeatedly.
  • To protect the business firm legal obstacles & get legal recognition and protection.
  • To buildup consumer value and promote the value of  products to the consumers.
  • Personal Selling
  • Public Relations
  • Advertising
  • Sales Promotion
  • Direct Marketing
  • Publicity
  • Content marketing
  • Social media marketing
  • Email marketing
  • Referral marketing
  • Event sponsoring
  • Influencer marketing
  • Promotions
  • Offering refunds
  • Customer loyalty programs

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